Ready for your Friday World Tour? We touch down in Iran just in time for the New Year celebrations—for which thousands of books are exchanged! Then off to the States, where writers of all backgrounds are reacting to the political tumult of the times. Finally in Morocco, we’ll catch the National Conference on the Arabic Language. Let’s get going!
Poupeh Missaghi, Editor-at-Large for Iran, updates on the New Year celebrations:
The Persian year of 1395 (SH for solar Hijri calendar) will come to an end and give way to the year 1396 on Monday March 21st, the day of the spring equinox, at exactly 13:58:40 Iran’s local time. The arrival of the New Year and spring is celebrated with various Nowruz (literally meaning “new day”) traditions such as haft sin, the special table spreading that consists of seven different items all starting with the Persian letter س [sin or the “s” letter], each symbolizing one thing or another. The International Nowruz Day was inscribed on the list of UN’s Intangible Cultural Heritage of Humanity in 2009.
To welcome the New Year, the Iranian literary community, like the previous year, has set up a campaign entitled Eydane ye Ketab [Nowruz gifts of book]. It began on March 5th and will run for a month, aiming to promote buying books as eydi (gifts for the Persian New Year) for friends and family instead of offering money or other gifts, or even as replacements for the calendars that companies widely give out as promotional year-end gifts. More than four thousand publishers around the country are part of this campaign and offer more than one million titles with special prices. In the first seven days of the campaign, more than 190,000 books were sold.
Some of the translation titles on the bestsellers list of the Eydane, have included: The Forty Rules of Love: A Novel of Rumi by Elif Şafak; Me Before You by Jojo Moyes; A Fraction of a Whole by Steve Totlz; After You by Jojo Moyes; Asshole No More, The Original Self-Help Guide for Recovering Assholes and Their Victims by Xavier Crement; The 52-Story Treehouse by Andy Griffiths and Terry Denton; One Plus One by Jojo Moyes; and The Little Prince by Antoine de Saint-Exupery.