Our resident translation expert Daniel Hahn is back with a response to the hotly debated issue of how and where to credit translators’ work. This question comes from Michelle Loh in Singapore.
Why aren’t translators’ names on most book covers? Are you for or against this practice of keeping translators’ names hidden?
Some people believe that readers are scared of translations. They assume—whether rightly or wrongly—that a reader is more likely to pick up a book whose front jacket reads
Title of Great Novel!
by
Name-Of-Awesome-Novelist
than a book whose front jacket reads
Title of Great Novel!
by
Name-Of-Awesome-Novelist, but actually not really because I’m afraid it’s been translated by Unrecognisable-Translator-Person so it’s probably quite obscure and kind of foreign and anyway you know what translations are like (LOL!) and tbqh you can’t even really be sure of what you’re getting…
(I paraphrase, slightly.)
Their argument, then, is that translations are hard enough to sell as it is without your having to remind people that the book is a translation before they’ve even picked it up. There are plenty of publishers I like very much who make this argument, and I do understand. I do think it underestimates our readers, but where most publishers are concerned I really don’t see this as a lack of respect for the translator’s work.
